100 ChatGPT Prompts for Marketers That Convert

Looking for 100 ChatGPT Prompts for Marketers That Actually Convert? This practical, 2025-ready playbook gives you 100 proven prompts grouped by strategy, SEO, landing pages, ads, email, social, video, sales enablement, and CRO—plus guidance to deploy them responsibly and measure real results. Use these prompts to speed up planning, write persuasive copy, and test messages that lift conversions without sounding robotic.

You’ll also learn how to structure briefs, add brand voice, and align with search quality and disclosure standards. Each prompt includes variables you can swap (like [ICP], [offer], and [CTA]) so you can adapt them instantly to your brand, channel, and audience.

Table of Contents

• How to Use These Prompts (Safely and Effectively)
• The 100 Prompts for Marketers (By Category)
• Plug‑and‑Play Workflows (From Prompt to Publish)
• Conversion Metrics, A/B Testing, and ROI
• Common Pitfalls and How to Avoid Them
• Related Reading
• FAQs
• Conclusion

How to Use These Prompts (Safely and Effectively)

Prompts convert best when you add context. Before you paste, provide: audience (who), offer (what), outcome (why it matters), tone (how it should sound), and constraints (length, format, compliance). Keep content helpful, original, and aligned with user intent per Google’s helpful content guidance. For email and endorsements, follow the FTC’s CAN‑SPAM guide and Endorsement Guides.

Recommended pattern:

• System/role: “Act as a senior conversion copywriter…”
• Inputs: ICP, pains, proof, channels, CTA, length
• Guardrails: “No hype. Concrete benefits. Cite sources where needed.”
• Output format: bullets, outline, table, or ready-to-paste copy

Tip: Keep a running Brand Voice note (tone, vocabulary, taboo words, CTA style) and append it to every prompt. For UX copy, mind clarity; see Nielsen Norman Group on microcopy. For performance ideas, explore Think with Google insights and HubSpot marketing stats.

The 100 Prompts for Marketers (By Category)

Strategy & ICP (1–10)

1. Act as a market strategist. Build an ICP for [industry] buying [product]. Include triggers, top pains, budget range, decision roles, and must‑have features. Format: bullets.
2. Summarize the top 5 objections for [ICP] considering [offer]. Provide objection → counter‑message → proof asset to show.
3. Create a positioning statement for [product] that promises [outcome] without [unwanted tradeoff]. Max 18 words. Give 5 options.
4. Map the buyer journey for [ICP]. Stages, questions, content they need, and CTAs that fit each stage.
5. Write a competitive teardown: how [product] compares to [competitor A/B]. List differentiators, tie each to a measurable benefit.
6. Craft a messaging house: value prop, 3 pillars, supporting proof points, and 10 on‑brand headlines.
7. Identify 10 high‑intent topics for [ICP] searching for [solution]. Label each as TOFU/MOFU/BOFU and primary intent.
8. Draft a one‑page brief for a campaign selling [offer] to [ICP]. Include goal, angle, channels, KPIs, and timeline.
9. Write 5 UVP lines for [product] using “So what?” test—each must tie to a business outcome.
10. Turn these UVPs into 3 narrative hooks (story/open loop/contrarian) for ads and landing pages.

Value Proposition & Messaging (11–20)

11. Rewrite this value prop to be clearer and more specific to [ICP]. Limit jargon. [paste value prop]
12. Turn features of [product] into benefits using “because” logic. Output as “Feature → Benefit → Proof idea.”
13. Write 10 headline options for [landing page] that quantify [outcome] and name the audience.
14. Create 5 subheads that resolve a common objection while reinforcing the primary promise.
15. Write a 45‑word elevator pitch for [product] in [tone]. Avoid adjectives; use numbers where possible.
16. Convert this case study into 3 punchy proof bullets (before → after → metric). [paste case notes]
17. Draft 5 CTAs matched to [funnel stage]. Each CTA must be benefit‑first and action‑oriented.
18. Write a story‑driven hook for [offer] using the “problem → turning point → outcome” structure. 80–100 words.
19. Produce a jargon‑free glossary for [industry] terms your buyers encounter. 10 terms with plain‑English definitions.
20. Rephrase these claims to be compliant and verifiable; add a footnote format for sources. [paste claims]

SEO & Content (21–30)

21. Build a content outline for “[target keyword]” with search intent, H2/H3s, FAQs, internal link ideas, and schema suggestions.
22. Write an intro that sets expectations and promises a specific outcome for readers researching [topic]. 120–150 words.
23. Create a comparison framework for [product category]—top criteria, test plan, and a score rubric.
24. Turn this SME interview into a blog post outline that preserves the expert’s voice. [paste transcript notes]
25. Generate 10 meta title/description pairs for “[keyword]”. Titles ≤60 chars, descriptions ≤150 chars, include [brand].
26. List 15 semantically related subtopics for “[keyword]” to cover topical depth without stuffing.
27. Draft a “how‑to” section with step‑by‑step bullets and tool tips for [task]. Max 180 words.
28. Write 10 internal link anchor ideas pointing to [URL A], [URL B], and [URL C], with varied yet descriptive anchors.
29. Summarize 3 credible sources on [topic] into 5 key insights with citations and links.
30. Create a content upgrade (checklist/worksheet) for this post: [post topic]. Outline the sections and fields.

Landing Pages & CRO (31–40)

31. Draft a landing hero: headline + subhead + 1 CTA for [offer] to [ICP]. Promise [outcome] and remove [risk].
32. Write a “Problem → Outcome → Mechanism” section in 3 short paragraphs for [offer].
33. Create a proof block: 3 bullets with metrics and a 20‑word testimonial (anonymized) for [industry].
34. List 6 FAQ questions/answers that remove friction for [offer]. Keep each answer ≤35 words.
35. Write 3 variants of short form microcopy explaining why you ask for [field] (privacy‑forward).
36. Produce 5 headline/CTA pairs for an exit‑intent offer tied to [magnet].
37. Suggest 10 A/B test hypotheses for [landing page], each with predicted impact and the metric to track.
38. Rewrite this section to improve scannability: add subheads, bullets, and a CTA. [paste section]
39. Generate 3 “social proof storylets” (40–60 words) that cite a before/after and a concrete number.
40. Create a post‑conversion thank‑you page message with the next step and a soft upsell.

Paid Ads (41–50)

41. Write 8 Google Search ad headline/description pairs for [keyword group]. Each keeps one promise and matches landing copy.
42. Create 6 Meta ad primary texts with distinct angles: pain, outcome, proof, urgency, objection, and contrarian.
43. Draft 5 LinkedIn ad variants targeted to [role]. Include a hook that mirrors their KPI.
44. Turn this case metric into 3 ad copy lines that avoid hype: [paste metric].
45. Write 4 ad CTAs tailored to [funnel stage], avoiding generic “Learn More.”
46. Propose a 2×2 ad test plan (angle × creative) with expected signals for scale/kill decisions.
47. Summarize top audience hypotheses for [offer] and craft matching messages. Output as audience → message → proof.
48. Generate 5 UGC‑style scripts (20–30s) highlighting one benefit each, with a natural tone.
49. Rewrite these ads to comply with platform policies (no personal attributes, no unverifiable claims). [paste ads]
50. Suggest landing page changes to improve scent for these ads. [paste ad/landing snippets]

Email Marketing (51–60)

51. Write a 5‑email nurture for leads who downloaded [magnet]. Each: subject, preview, 140–180 words, 1 CTA, P.S.
52. Draft 10 subject lines for [offer] tailored to [role], avoiding spam triggers and clickbait.
53. Personalize this email opener for {{industry}} and {{role}} while staying on brand. [paste email]
54. Write a re‑engagement email for inactive subscribers with a clear “keep/leave” choice.
55. Turn these call notes into a follow‑up email with action items and links. [paste notes]
56. Generate 3 transactional email templates (order confirm, onboarding step, password reset) with clear next steps.
57. Write 5 “Last chance” emails that stay respectful, name the value, and set a firm deadline.
58. Propose 6 segmentation rules for [list] that improve relevance and deliverability.
59. Rewrite this HTML email for accessibility: concise alt text, logical heading order, high contrast. [paste email]
60. Draft compliant footer copy referencing unsubscribe and company details per CAN‑SPAM.

Social Content & Hooks (61–70)

61. Turn this blog into 12 social posts (6 LinkedIn, 6 X) with hooks and 1 takeaway each. [paste blog]
62. Create a 30‑day content calendar promoting [offer]. Include 4 pillar posts and repurposing notes.
63. Write 10 hook formulas for short videos/carousels about [topic].
64. Draft 8 caption variants emphasizing outcomes and social proof without sounding salesy.
65. Generate 5 comment prompts that invite thoughtful replies on [platform].
66. Write a 7‑tweet/X thread outline that teaches [skill] with 1 example per step.
67. Turn this customer quote into 3 snackable visuals with copy under 15 words. [paste quote]
68. Compose 6 poll questions that reveal purchase intent signals for [ICP].
69. Prepare 5 community replies that handle common objections politely and link to resources.
70. Draft a DM follow‑up that moves an engaged commenter to a soft CTA.

Video, Scripts, and Webinars (71–75)

71. Outline a 3‑minute explainer script for [product]. Sections: Hook, Problem, Mechanism, Proof, CTA.
72. Write a 60‑second product demo script focusing on [feature] and [outcome]. Keep sentences short.
73. Draft a webinar agenda for “[topic]” with timestamps, live polling, and a soft CTA.
74. Convert this blog into a YouTube script with chapter markers and visual direction. [paste blog]
75. Prepare a Q&A cheat sheet (15 questions) to handle objections during live sessions.

Sales Enablement & Outreach (76–80)

76. Write a 4‑email outbound sequence to [role] at [industry] companies. One benefit per email, no fluff.
77. Draft 5 voicemail scripts (20–25s) that reference a specific pain and request a short reply.
78. Turn this case study into a one‑page leave‑behind with before/after metrics. [paste case]
79. Write 5 post‑demo follow‑ups: recap value, address objection, share proof, propose next step.
80. Generate a discovery call guide: questions, red flags, and qualification criteria for [ICP].

Lead Magnets & Webpages (81–85)

81. Propose 10 high‑intent lead magnet ideas for [offer], ranked by closeness to purchase.
82. Create an outline for a checklist/worksheet that helps [ICP] achieve [outcome] in 20 minutes.
83. Write copy for the lead magnet landing page (hero → proof → inside → FAQ → CTA).
84. Draft the thank‑you email delivering the asset and setting expectations.
85. Create a mini‑course syllabus (3 lessons) that tees up a trial/demo CTA.

Personalization & Segmentation (86–90)

86. Personalize this landing hero for 3 segments: {{industry}} A, B, and C. Keep message scent consistent. [paste hero]
87. Write 6 dynamic content blocks (benefit bullets) swapping by {{role}} values.
88. Generate copy variants for {{company size}} tiers: SMB, mid‑market, enterprise—same structure, different proof.
89. Draft 5 email intros based on recent behavior (visited pricing, watched demo, downloaded guide).
90. Propose personalization tests: which elements to swap, guardrails, and success metrics.

Analytics, Testing, and Reporting (91–95)

91. Create a 90‑day test plan for [channel], listing hypotheses, sample size targets, and decision rules.
92. Draft a weekly growth report template highlighting CR, CPL, MQL%, SQL%, and insights.
93. Write a post‑test analysis that explains results to non‑experts and recommends next steps.
94. Suggest event and UTM naming conventions for clean attribution across channels.
95. Summarize top CRO best practices with citations from credible sources (link to NN/g, CXL).

Repurposing & Polishing (96–100)

96. Rewrite this copy to be clearer, shorter, and more active, preserving meaning. [paste copy]
97. Turn this webinar into a blog outline, email recap, and 10 social snippets. [paste notes]
98. Localize this page for [country]—adjust idioms, measurements, and compliance statements. [paste page]
99. Generate alt text for these images that describe content and context in 8–12 words. [paste image list]
100. Produce a style check: flag passive voice, clichés, weasel words, and inconsistent terms. [paste text]

Plug‑and‑Play Workflows (From Prompt to Publish)

Prompts are the engine; workflows are the vehicle. Stitch 3–5 prompts into repeatable loops you can run every week.

Workflow A: Blog → Social → Email

1. Use Prompt 21 to generate an outline for “[keyword]”.
2. Draft sections with Prompt 27 and add proof via Prompt 29.
3. Create meta tags with Prompt 25 and internal anchors with Prompt 28.
4. Repurpose to social via Prompt 61 and a 7‑post thread via Prompt 66.
5. Ship a recap email with Prompt 51 (Email 2 quick win template).

Workflow B: Landing + Ads + CRO

1. Draft the landing hero and structure with Prompts 31–34.
2. Write ads via Prompts 41–45 and ensure scent with Prompt 50.
3. Plan A/B tests with Prompt 37; report weekly using Prompt 92.

Workflow C: Magnet → Nurture → Sales Handoff

1. Ideate and outline magnet via Prompts 81–83.
2. Deliver and nurture with Prompts 51 and 54.
3. Handoff to sales using Prompts 76 and 79.

Conversion Metrics, A/B Testing, and ROI

Define success before you generate a single word. Track a few metrics per stage:

• Content: organic clicks, time on page, assisted conversions.
• Landing: conversion rate (CR), cost per lead (CPL).
• Email: open/click/reply, meetings booked.
• Sales: SQL rate, win rate, CAC, payback.

Hypothesis quality matters. Use evidence‑based ideas (heuristics, scroll maps, user feedback). For UX microcopy and credibility cues, see NN/g on credibility. For macro insights and AI productivity, browse the annual McKinsey State of AI report.

Common Pitfalls and How to Avoid Them

• Generic inputs → generic outputs: Add ICP, proof, and constraints.
• Over‑automation: Humans must review claims, tone, and compliance.
• Ignoring intent: Match format and depth to what the user is trying to accomplish.
• Vanity metrics: Optimize for qualified conversions, not clicks.
• One‑size messaging: Segment by role/industry and personalize key lines.

Related Reading

• Google Search Central: Helpful Content
• Nielsen Norman Group: Microcopy & UX Writing
• Think with Google: Insights & Trends
• HubSpot: Marketing Statistics
• FTC: Endorsements & Disclosures

Also see: Prompt Engineering Frameworks: CRISPE, RAIL, More

FAQs

Will using ChatGPT hurt SEO?

Not if you publish helpful, original content aligned with intent and add human expertise. Follow Google’s guidance linked above and cite credible sources.

How do I keep outputs on brand?

Maintain a reusable brand voice note (tone, taboo words, CTA style) and paste it into every prompt. Save your best examples and reference them.

What if prompts produce fluff?

Tighten constraints: specify word counts, formats, and required proof. Ask for bullets, active voice, and “no filler” language.

How many prompts should I use per workflow?

Three to five usually covers strategy, draft, and optimization. Keep loops small so you can iterate weekly.

Can I A/B test AI‑generated copy safely?

Yes—set hypotheses, sample sizes, and decision rules in advance. Test one lever at a time (headline, CTA, or hero) and log results.

Conclusion

With these 100 ChatGPT prompts for marketers that actually convert, you can ship better strategy, copy, and experiments—faster. Add context and proof, keep humans in the loop, and tie every asset to a measurable goal. Build small, repeatable loops, and refine weekly. That’s how AI becomes a competitive advantage, not just a content shortcut.

Editor’s note: Platform policies and search guidelines change. Verify current rules on official sites linked above. All trademarks belong to their owners.