High-quality product images are the backbone of any successful e-commerce business. Whether you sell physical products, digital items, or print-on-demand merchandise, your visuals directly influence conversion rates, customer trust, and brand perception. With the rise of AI-generated imagery, Midjourney has become one of the most powerful tools for producing premium e-commerce product photos without the need for professional equipment or expensive photoshoots.
This article explains everything you need to know about using midjourney prompts for product photos, from writing the perfect prompt to selecting the right angles, lighting styles, backgrounds, and realism levels. You will also find advanced prompt formulas, examples by product category, and professional workflow tips for e-commerce brands.
Why Midjourney Is a Game-Changer for Product Photography
Midjourney allows businesses to create studio-grade product images in minutes. Instead of booking photographers, renting studios, and editing for hours, you can generate consistent, professional images using only text prompts. The benefits include:
1. Professional Studio Quality
Midjourney can simulate softbox lighting, macro photography, glossy reflections, and perfect shadows—results that typically require expensive gear.
2. Unlimited Background Variations
Need white background for marketplaces, lifestyle images for ads, or flat-lay arrangements for Instagram? You can generate them instantly.
3. Brand Consistency
Prompt structures can be reused to create uniform product collections, making your storefront look more trustworthy.
4. Faster Production Workflow
Instead of waiting days for freelancers or photographers, AI images can be ready within minutes.
5. Lower Cost for Startups
Perfect for sellers with limited budgets who need professional photos fast.
For real-world reference, consider studies like Shopify’s report on product image impact (https://www.shopify.com/blog/product-photography) which show how visuals affect conversion rates.
How Midjourney Understands Product Photo Prompts
Midjourney responds strongly to keywords that describe:
• The product
• The background
• The lighting style
• The camera type
• The mood and aesthetics
• The realism level
• The aspect ratio
• The composition
A complete and effective prompt typically includes all of these elements in a clean structure.
The Best Structure for Midjourney Product Photo Prompts
Use this formula:
[Product] + [Angle] + [Background] + [Lighting Type] + [Camera Lens] + [Environment or Style] + [Realism Level] + [Aspect Ratio]
Example:
“Luxury scented candle, close-up shot, on glossy white background, softbox lighting, 50mm lens, high-end commercial photography style, ultra-realistic, 16:9”
This structure guarantees sharp, clean, professional e-commerce visuals.
Best Angles for E-commerce Images
Different product categories require specific angles. The most common:
1. Straight-On Angle
Perfect for hero images on product pages.
2. 45-Degree Angle
Ideal for packaging, bottles, and electronics.
3. Flat-Lay (Top-Down)
Popular for accessories, cosmetics, tools, and food items.
4. Macro Close-Up
Used for jewelry, watches, and high-detail items.
5. Lifestyle Angles
For advertising and social media, placing the product in a realistic environment.
Essential Lighting Styles for Midjourney Product Photos
Lighting dramatically changes the product mood and clarity.
• Softbox Lighting
Best for clean e-commerce studio photos.
• Diffused Natural Light
Ideal for lifestyle shots with a soft aesthetic.
• Rim Lighting
Adds depth and luxury feeling—great for perfume, watches, and tech.
• Hard Light
Creates strong shadows; trendy for modern minimal ads.
• Glow and Ambient Lighting
Good for skincare, beauty, and premium electronics ads.
For deeper understanding of real-world lighting, refer to Adobe’s photography lighting guide:
https://www.adobe.com/creativecloud/photography/discover/product-photography.html
The Best Backgrounds for E-commerce Product Photos
1. Pure White Background (#FFFFFF)
Required by platforms like Amazon and Walmart.
2. Light Gray Background
Used for premium tech products.
3. Gradient Background
Great for modern branding aesthetics.
4. Lifestyle Background
Kitchen, office desk, vanity table, bedroom, gym, etc.
5. Textured Background
Marble, wood, concrete—commonly used in skincare and cosmetics.
Midjourney Prompt Templates for Product Photos (Copy & Use)
1. White-Background E-commerce Prompts
“[Product], centered, white studio background, softbox lighting, 50mm lens, commercial product photo, ultra-sharp, high realism, 4k, –ar 1:1”
Examples for specific products:
• Sneakers
• Coffee mugs
• Perfume bottles
• Skincare serums
• Smartwatches
2. Lifestyle Product Photo Prompts
“[Product] in a modern lifestyle setting, natural daylight, realistic environment, premium photography style, shallow depth of field, ultra-realistic, –ar 16:9”
3. Macro Detail Prompts
“Macro shot of [product detail], 85mm macro lens, dramatic lighting, extreme detail, photorealistic textures, high-end commercial photography”
4. Apparel & Fashion Prompts
“[Apparel item] on invisible mannequin, studio lighting, clean shadows, realistic fabric texture, fashion catalog style, 4k resolution”
5. Jewelry & Luxury Items
“Luxury [jewelry item], black velvet background, rim lighting, macro lens, sparkling reflections, ultra-realistic, premium product photography, –ar 4:5”
6. Electronics and Gadgets
“High-end [electronic device], dynamic angle, gray gradient background, soft reflections, studio softbox, commercial tech photography”
Advanced Prompting Techniques for Perfect Product Images
1. Use “Product Only” Keywords
Such as:
“no hands, no people, no accessories, no reflections, no text, no logo distortion”
These prevent AI artifacts.
2. Control Realism
Use:
“ultra-realistic photography”
“hyperreal lighting”
“commercial product catalog”
“lens-corrected realism”
3. Match Brand Identity
You can define a color theme:
“brand palette: black, beige, gold”
“minimalist Scandinavian aesthetic”
“luxury Middle Eastern design style”
4. Maintain Consistency Across a Collection
Use the same:
• Camera lens
• Lighting style
• Background
• Aspect ratio
• Prompt structure
5. Use Uplight, Rim Light, and HDR Techniques
These give your photos a premium look.
For more professional background on consistency, see Google’s product image guidelines:
https://support.google.com/merchants/answer/6324350
How to Create Amazon-Ready Photos with Midjourney
Amazon requires:
• Pure white #FFFFFF background
• Clear product edges
• Product filling 85% of the frame
• No text
• No props
• High resolution
Prompt example:
“[Product] isolated on pure white background, professional Amazon style, shadow-controlled softbox lighting, 50mm lens, commercial catalog photography, –ar 1:1”
More details can be found in Amazon’s public guidelines:
https://sellercentral.amazon.com/gp/help/200109520
Midjourney Prompts by Product Type
1. Cosmetics
“Minimalist skincare serum bottle, glossy reflections, marble background, diffused lighting, luxury aesthetic, ultra-realistic, –ar 4:5”
2. Perfume
“Elegant perfume bottle, black reflective surface, dramatic rim lighting, premium commercial photography, hyperreal texture”
3. Food Products
“Packaged [food item], top-down shot, natural soft light, kitchen counter background, vibrant yet natural colors”
4. Fitness Gear
“Gym water bottle, rough concrete background, hard shadow lighting, strong contrast, energetic aesthetic”
5. Home Decor
“Ceramic vase, Scandinavian interior setting, soft natural light, minimal aesthetic, high realism”
6. Clothing
“Folded cotton t-shirt, flat-lay, neutral background, crisp fabric texture, fashion catalog photography”
7. Watches
“Luxury watch, macro close-up, clean reflections, glossy black gradient background, studio lighting”
How to Create Branded Color Backgrounds
You can force Midjourney to generate images following your brand palette:
Prompt:
“[Product] on background with brand colors: beige and gold, soft studio lighting, premium commercial photography, –ar 4:5”
This is ideal for Instagram grids and product landing pages.
Using Negative Prompts to Improve Accuracy
Negative prompts help remove unwanted objects.
Recommended phrases:
“no text, no watermark, no distortion, no hands, no props, no people, no reflections, no noise, no blur, no background objects”
Add them at the end of your prompt for cleaner results.
Common Problems & How to Fix Them
1. Distorted logos
Solution: Upload a reference image and use: “consistent logo from reference image”.
2. Wrong product shape
Use: “accurate proportions, realistic dimensions”.
3. Wrong color tone
Use: “true color accuracy, brand-matched tone”.
4. Artificial reflections
Add: “realistic light reflections only, remove extra reflections”.
5. Unwanted shadows
Use: “controlled shadows, soft shadow only”.
How to Generate Consistent Product Collections
To create a set of 10–50 matching product images:
- Write a base prompt template.
- Use the same lens (35mm or 50mm recommended).
- Use the same background color or texture.
- Keep the same lighting style.
- Use identical aspect ratios (1:1 or 4:5).
- Save your seed number in Midjourney for identical randomness.
Best Aspect Ratios for E-commerce
• Marketplace listings → 1:1
• Instagram feed → 4:5
• Website hero banner → 16:9
• Ads → 1.91:1
• Pinterest → 2:3
External Resources to Improve Your Results
Here are authoritative sites that help deepen your understanding of product photography, AI design, and branding:
- https://www.shopify.com/blog/product-photography
- https://www.adobe.com/creativecloud/photography/discover/product-photography.html
- https://support.google.com/merchants/answer/6324350
- https://sellercentral.amazon.com/gp/help/200109520
- https://www.canva.com/learn/product-photography-tips/
These links offer additional expert advice beyond what this article covers.
Conclusion
Midjourney has transformed the world of e-commerce product photography by making premium visuals accessible to everyone—from beginners to large brands. By mastering midjourney prompts for product photos, you can create images that boost conversions, strengthen brand identity, and dramatically reduce production costs.
Whether you want clean studio shots, lifestyle scenes, macro photography, or creative branded layouts, the prompt structures in this guide will help you generate consistent and professional results.
With the right workflow and properly optimized prompts, your e-commerce brand can present its products with world-class visuals in minutes, not weeks.